With millions of fans planning to attend or watch (or check online for updates), marketers are implementing detailed plans for connecting with audiences before and during this much-anticipated sports event.
- Coca-Cola, an official FIFA marketing partner, also sponsors the Mexican National Team (above) and is already using adverts featuring that sponsorship to reach targeted audiences in North America.
- Want to communicate with the global audience that checks Twitter for second-by-second updates? Twitter is auctioning rights to a 'top of the trends' promoted brand message visible to Twitter users in 50 countries each day during the World Cup.
- Adidas--naturally a global FIFA sponsor--has been running World Cup-related promotions for many months, such as the 'name the World Cup ball' promo from last year. It sponsors numerous pro football teams, giving the brand high visibility before and after the World Cup.
- Castrol Football is the oil company's yearround page for football rankings. As an official FIFA marketing partner, Castrol maintains a Facebook and Twitter account specifically for football-related posts.
- Continental tyres, another official FIFA sponsor, has its own web site, ContiSoccerWorld, for fans (with an option to view in English, Dutch or German).