Monday, 29 July 2013

France's regional cola wars

Which is more authentic for Parisians to drink:

                                       Parisgo Cola


Paris Cola?

Coca-Cola and Pepsi-Cola are finding French store shelves very crowded these days. Consumers have dozens of other cola choices beyond the two big global brands--each with its own distinctive market area, brand personality, taste and story.

All of these regional colas have a strong connection to a specific area of France, appealing to heritage as much as taste buds. Their marketing budgets are a tiny fraction of the money spent by the global giants, but their customers are loyal and happy to be supporting a local business. Here's a sampling of the brands participating in France's regional cola wars: