This year's sleepout was the most social ever, building awareness, increasing participation and encouraging sleepers to raise lots of money. Although the final numbers are not yet available, Byte Night probably achieved its fundraising goals and involved many more sleepers and sponsors than in the past.
Here's a small sample of the social media marketing supporting Byte Night 2013:
- The official Byte Night site instructed participants to share their photos via Instagram with regional hashtags (above). It also included links to Action for Children, where donations can be made online, plus instructions for texting donations.
- Byte Night tweets from organisers, sleepers, sponsors and others kept up the marketing momentum all night and into the morning, using hashtags such as #MakeIt1Million (see below). The official Byte Night Twitter account has more than 1,000 followers.
- Byte Night has its own LinkedIn admin profile, with 47 connections--corporate connections that mean multiple relationships to attract sleepers and donations.
- The Byte Night Facebook page has 729 likes and its YouTube page has videos from this year as well as those uploaded on previous years.
- Many industry groups and companies got involved, donating supplies, posting tweets and photos, interviews and updates before and during Byte Night.
