Tuesday, 1 October 2013

Top Global Brands: Apple Tops Two Lists

Interbrand just released its 2013 list of best global brands. As the table at left shows, Apple has zoomed to the top, followed by Google and then Coca-Cola.

This is the first time in 14 years that Coke is not the leader in the Interbrand list.

MillwardBrown publishes its own 2013 list of top global brands, and Apple is at the top of that list, too.

Its top 5 global brands are: Apple, Google, IBM, McDonald's and Coca-Cola.

In the UK, MillwardBrown names these as the top 5 brands: Vodafone, HSBC, Shell, Tesco and BP.