The annual Chelsea Flower Show is one highlight of the organisation's activities. This year's show includes gardens created with a World War I theme, to mark the 100th anniversary of the Great War. Tickets for the show are much in demand, and ongoing interest in gardening has helped garden centers and other related businesses. A recent Telegraph article serves as a shopping guide to the show, and coverage extends across print and broadcast and electronic media.
RHS markets itself to businesses that want to exhibit at garden shows by pointing to these statistics: 700,000 visitors, highly loyal (90% are repeat visitors). These are truly customers, because 82% buy something at the show. So for businesses that target gardeners or consumers with gardening aspirations, RHS has B2B marketing to show how its events can be an excellent match.
RHS marketing to consumers blends traditional and digital. Its FB page has 50,000+ fans and the Twitter account has nearly 60,000 followers. RHS has been on YouTube since 2012. Its Pinterest boards have more than 7,000 followers, and its Instagram account has more than 1,000 followers.
