Now in the twittersphere: McDonald's UK, where hash browns have been more popular than hashtags--until this week. McD's UK Twitter account has posted more than 50 tweets and attracted more than 500 followers in only three days.
In addition to mouth-watering product photos, McD's UK is tweeting for Throwback Thursdays and--of course--following McD's Twitter accounts for Europe and elsewhere around the globe.
Two years ago, McDonald's US took a wrong turn with its Twitter strategy by inviting consumers to post tweets about favourite McDonald's experiences and products with the hashtag #McDStories. Instead, consumers posted negative comments, forcing the company to end that social media campaign. Recently, McDonald's appointed Ronald McDonald as one of its social media spokescharacters.
McDonald's UK has been one of the multinational's bright spots in a crowded and competitive fast-food marketplace. Looking ahead, the chief exec of McD's UK plans to continue focusing on value and responding to what customers need and want: quality food and more menu choices.
