Coca-Cola Life is also being marketed as 'natural' because it is partly sweetened by plant-based stevia, reducing the sugar content.
This addition to the Coca-Cola product portfolio comes at a time when soft-drink marketers and snack marketers face challenges due to serious societal issues such as obesity. Already, nearly half of the cola beverages sold by Coca-Cola in the UK have no calories.
Some critics are unhappy with Coca-Cola Life's calorie count and super-sweet taste. Coca-Cola responds that it is investing in programmes to encourage consumers to be more active through such activities as biking.
Consumers will have the final say: If enough buy Coca-Cola Life, and keep buying it, the new product will remain in the portfolio. If not, the new product will vanish.
