Here, from Unilever's 2013 annual report, is a graphic of its business model, showing a virtuous cycle of growth.
- Selling its Ragu and Bertolli pasta sauce brands to Mizkan, based in Japan.
- Selling its Peperami meat snack brand to Jack Link's, based in the US.
Even with these portfolio changes, Unilever markets brands in three broad product categories: (1) food and drink, (2) home care and (3) personal care. Earlier this year, it became majority owner of a water purification company in China, to profit from that firm's knowledge of the local market, distribution ties and technological skill.
With marketing investment concentrated on fewer but stronger brands, Unilever expects to stimulate growth in turnover and further enhance its bottom-line results.