Tuesday, 19 August 2014

Four views of the top five UK brands in 2014

Superbrands UK says the top UK consumer brands in 2014 are:
  1. British Airways
  2. Rolex
  3. Coca-Cola
  4. BBC
  5. Heinz
Brand-Finance says the top global brands of UK origin in 2014 are:
  1. Vodafone
  2. Shell
  3. HSBC
  4. Orange
  5. Tesco
LinkedIn says the top five most influential UK brands among its members in 2014 are:
  1. Financial Times
  2. Ernst & Young
  3. BP
  4. Unilever
  5. Hays
The Grocer says the top five grocery brands in 2014 are:
  1. Coca-Cola
  2. Warburtons
  3. Walkers
  4. Birds Eye
  5. Cadbury Dairy Milk
Did you notice? The top five brands on these lists don't overlap at all, with the exception of Coca-Cola, which appears on both the Superbrands list and The Grocer list.