This year, Byte Night is taking social media marketing to new levels. Understanding how important it is to engage participants and donors, Byte Night's marketers are offering 5 different Facebook banners (one shown above), 5 graphics for Twitter profiles/pages, 2 Twibbons and a banner each for LinkedIn, Google+ and Tumblr.
For other media, Byte Night provides adverts, business card templates and more. Of course Byte Night has an app and its own hashtag #bytenight.
Byte Night has a page devoted to explaining how to write your marketing plan for fundraising during the weeks leading up to Byte Night. The organisation itself has a detailed plan and specific metrics for its fundraising activities.
Last year, Byte Night exceeded its fundraising goal. What about in 2014?
This post updates the Marketing Byte Night opening example in Chapter 11 of The Essential Guide to Marketing Planning.
