Are you starting to prepare a new marketing plan? Here's a brief list of resources to consult for ideas, advice and structure:
- Chartered Institute of Marketing's marketing planning tool takes you from mission statement to resource requirements and budgets, step by step.
- Marketing theory articles and case studies to give you ideas and inspiration.
- What is a SWOT analysis? Find out here.
- Developing brand values is a key aspect of marketing.
- Brand problems? Read about these turnarounds.
- How to forecast sales for your marketing plan.
For a more comprehensive listing of online resources, click to my page of useful marketing planning
links.
