Starbucks has tweeted about these specialty beans in the past. It is also promoting the expansion of installations of its special high-end brewing system, Clover, used for the expensive 'reserve' coffees it serves in selected stores.
The pricing strategy for Geisha coffee is in stark contrast to the popularity of 100-yen coffee available at the ubiquitous convenience stores all around the cities. In fact, there is a price war brewing among convenience stores that want to attract coffee buyers.
Convenience and low price are two key motivations for purchase--but status can be just as powerful in many situations, as this example of product pricing illustrates.
