7th October is Byte Night

Across the UK, people will be sleeping rough on Byte Night to raise £1.4 million for Action for Children. This event began in 1998 and now attracts more than 1,200 participants. Venues are hosting sleepouts and promoting fundraising activities for Byte Night.

To raise awareness of the event and explain the fundraising need, and to encourage involvement, Byte Night tweets and uses Facebook.

Byte Night also communicates via its LinkedIn profile page, because of the strong business participation from IT and other professions. Business leaders promote fundraising inside their organisations and to public audiences, as well.

So watch for #ByteNight tags across social media and get involved!