How did LEGO do?

From LEGO's corporate newsroom

LEGO recently reported turnover and profits . . . and different media outlets viewed the results in different ways.

• 'Lego wobbles after American downturn and higher wage bill' - The Evening Standard's headline
• 'Lego continues to build up sales' - BBC's headline
• 'Building on bricks with clicks' - CNBC's headline
• 'Lego profit falls 1.8% as company builds in China and Mexico' - Irish Times headline
• 'Toymaker LEGO builds more plant capacity to revive growth in US Sales' - Reuters

LEGO's profits are down a bit because it's expanding its workforce and its manufacturing capacity. Why? Because worldwide demand continues to grow and grow and grow.

In fact, demand was so extraordinarily high in 2015 that LEGO struggled to fill all orders for Christmas.

To avoid a repeat, LEGO is investing now as it continues implementing its global marketing plan, following a long-term growth strategy. Just in time: LEGO products are, of course, on this year's lists of top children's toys for Christmas.