In the coming days, you'll see more and more of this year's Christmas adverts on every screen (telly, tablet, mobile). Building anticipation is part of the fun and a smart marketing strategy too.
Here are links to just three of the recently introduced retailer adverts playing on screens across the UK.
- Aldi's advert features #KevinTheCarrot (above) and ends with the strapline 'everyday amazing' to reinforce the retailer's low-price positioning. One million online views in one week.
- The new John Lewis #BusterTheBoxer advert has been viewed 15 million times on YouTube in just the first four days. Not only is Buster an adorable toy, 10% of the price goes to charity.
- Marks & Spencer features Mrs Claus in #LoveMrsClaus, its 2016 holiday advert. In four days, this advert has been viewed online 4.6 million times.
