Tuesday 15 November 2016

Introducing Christmas 2016 adverts (and their hashtags)


In the coming days, you'll see more and more of this year's Christmas adverts on every screen (telly, tablet, mobile). Building anticipation is part of the fun and a smart marketing strategy too.

Here are links to just three of the recently introduced retailer adverts playing on screens across the UK.
  • Aldi's advert features #KevinTheCarrot (above) and ends with the strapline 'everyday amazing' to reinforce the retailer's low-price positioning. One million online views in one week.
  • The new John Lewis #BusterTheBoxer advert has been viewed 15 million times on YouTube in just the first four days. Not only is Buster an adorable toy, 10% of the price goes to charity.
  • Marks & Spencer features Mrs Claus in #LoveMrsClaus, its 2016 holiday advert. In four days, this advert has been viewed online 4.6 million times.
Watch for the hashtags integrating mentions of the adverts throughout social media and traditional advertising.