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| https://twitter.com/Dominos_UK |
After launching a new ad campaign focused on price promotions, the chain received an avalanche of orders--200,000 orders on the final Saturday of September alone.
Domino's is always looking at different ways to make ordering fast and easy. Tweeting a pizza emoji is one way to buy. Ordering by talking to Amazon's Alexa via the Echo speaker is another. In fact, Alexa-orders are coming in already, as Domino's prepares for a future in which voice commands play a larger role in consumer buying behaviour.
