Not surprisingly, to catch the eye of their targeted audiences and encourage viral sharing, more UK marketers are adding Halloween themes to their marketing. For example:
- Coca-Cola's Fanta soft drink invites brand fans to use its 'spooky' Snapchat lenses and filters for Halloween messages (see above). Users scan the code on a Fanta can in order to participate. The head of marketing for Coke GB says: 'Halloween is a fast-growing sector in the UK and this is largely driven by millennials--Fanta's key demographic--making it the perfect occasion to engage with our fans'.
- Top Shop is weaving Halloween themes into its in-store marketing. The retailer launched a clothing line based on Netflix's Stranger Things series, along with a limited-time pop-up shop recreating some sets from the series.
- Spooky treats are traditional this time of year, and Marks & Spencer is marketing Colin the Caterpillar cakes in Halloween colors, with a bit of red icing for ghoulish fun.
- Budweiser beer has a Halloween party pack for retail support that includes a variety of 'King of Fears' masks (given away by stores that sell the 'King of Beers'). The beer brand is also sponsoring a three-day holiday event at London's Magic Roundabout, featuring music, food and more.
