What's happening in sustainability marketing? Tesco remains a leader in adding carbon labels to more products as it demonstrates commitment to sustainability, a goal that has become increasingly important to the segment of "green" shoppers (see my Chapter 4 for more about market segmentation). Quaker is adding labels to show the amount of carbon used by different ways of cooking porridge and other foods it markets. Walkers crisps qualify to display Carbon Reduction labels because the company has been reducing its carbon footprint year after year.For the latest in sustainability marketing, click to:
- Environmental Leader
- BusinessGreen (also check its blog)
- Ethical Corporation (also check its Twitter feed)
- Corporate Social Responsibility Newswire (also check its Twitter feed)
- Business for Social Responsibility (also check its blog)
