Have you seen the Viral Video Chart of top 20 ads and commercials, as ranked by Unruly Media? The main part of the page shows the most-watched ads, like the T-Mobile Dance commercial, which has been on the list for months but continues to gain viewers. I also like the section with news about the latest viral campaigns, an increasingly important element in marketing communications.But how long do we remember today's viral hits? Test yourself: Here's a Times Online listing of the top 10 viral campaigns from mid-2007, which includes Nike's ad for football boots, featuring Ronaldinho.
And here's Campaign's listing of top 10 viral ads of 2008. Do you remember the Pot Noodle "Tipping Pot" ad (pictured above)? Did it change your mind about the brand, encourage you to try it for the first time, remind you how much you like (or don't like the brand) or motivate you to make a repeat purchase? The real test of viral advertising's power is its ability to influence how we think, feel or act toward a brand or product.
