London Tube riders are a target audience for marketers who need to reach 3 million consumers and business buyers every day (more about advertising in Chapter 9 of my book).The ad network includes posters and electronic displays in stations, on specific platforms, along escalators, and in lifts. Marketers can also become the sole advertiser on a single station stop or a particular tube line.
Many of the campaigns are creative and eye-catching, as you can see if you do an image search for "tube London advertising" on Google. Here are the results of one recent search. Subway adverts are all over the world. For instance, at top are posters from the Paris Metro; the middle photo shows imaginative advertising on a Tokyo subway train.
Does transit advertising work? A London Metropolitan Business School MA Marketing student concludes that it's especially effective when the advertiser needs to cut through clutter to reach commuters during rush hour.
