Friday 2 October 2009

Asda installs webcams for transparency


Asda is installing webcams in stores and production facilities as a transparency measure.

The Guardian quotes the chief executive as saying the retailer should be run 'by the consumer for the consumer', and 'there is no "behind the scenes"'. A new Asda store in South Wales will have glass walls to allow shoppers 'a unique window into areas normally out of view'.

The Times says the Asda chief sees retail webcams serving a similar transparency function as open kitchens in restaurants, reassuring customers of quality and cleanliness.

Privacy advocates have expressed concern; how will consumers react? Is this a move toward greater transparency? Or is it too much information?