New Media Age ranks agencies every year according to the income they earn from digital media activities in the UK. The Top 100 listing is interesting because each agency is differentiated according to its expertise of marketing, technical or design and build, in addition to the year founded, digital revenues and number of employees.
The magazine also prepares a listing of most respected agencies and most influential people in the industry. This year, like last, Poke was named the most respected agency; its partner, Iain Tait, was this year's most influential person.
The Poke site home page displays news and links/videos from recent campaigns and Poke's portfolio is worth a look. Iain Tait's blog also includes links to Flickr photos of his tiny twins. Living digital!
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Companion blog to the textbook by Marian Burk Wood includes links to resources for marketing planning
Current edition
Updated list of links
About the Author
- Marian B. Wood
- After holding executive positions in corporate and non-profit marketing with Citibank, JPMorgan Chase, and the National Retail Federation, I became a textbook author at the dawn of the Internet age. Pearson Education publishes my college textbook, 'Essential Guide to Marketing Planning.'
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