Boo! Halloween is becoming increasingly popular in the UK, mirroring its popularity across the pond.Here are a few examples of marketing activities connected to the traditions of the 31st of October:
- Derry City Council sponsors 'Banks of the Foyle Halloween Carnival' on Halloween weekend, a fun way to attract visitors.
- The London Canal Museum sells tickets to Halloween boat trips through Islington Tunnel, with costumed staffers and fun-fright doings.
- The Alton Towers Halloween Scarefest, which runs for two weeks, provides a 'chilling combination' of indoor and outdoor theme-park scares for all ages.
- The Food Standards Agency gets into the spirit of the holiday with recipes and craft ideas.
- ASDA aims to increase Halloween sales for the third year in a row by creating an in-store party atmosphere for adults and children alike.
- John Lewis sells stylish Halloween-themed accessories for the home online and in its shops.
- For a bit of history about Halloween plus holiday recipes, see the BBC site.
