Wednesday, 7 October 2009

Media watchdogs

'The ASA is here to make sure all advertising, wherever it appears, meets the high standards laid down in the advertising codes.'
The Advertising Standards Authority announces its decisions about ad campaigns every week. This week, the ASA announced adjudications about these advertisers: Abbey National, AD Associates, CashEuroNet UK (t/a QuickQuid), Coca-Cola Great Britain (t/a Beverage Services), Community Trade Marks & Designs, Filta Group (t/a FiltaFry), Life Line Screening UK, Microsoft, Park Wholesale Beds, Peugeot Motor Co, Rockwool Insulation, Tesco Stores, Thane Direct UK, TopSpec Equine,UlsterTrader.com, VistaPrint, We Buy Any Car (t/a webuyanycar.com), West Coast Energy, and William Hill Organisation.

The Guardian covers the ASA's weekly announcements also. To see the codes that govern UK advertising, click through here. Also check the Ofcom website for regulatory actions and advisories about TV and radio, telecoms and mobiles, plus the wireless airwaves.