As the New York Times reports, cigarette marketers are seeking profits by concentrating on countries where tobacco marketing is not as highly regulated as in the UK, Europe and the US. In the UK, Action on Smoking and Health is only one group helping to combat smoking.
The World Health Organisation's ongoing battle against tobacco marketing (see image above) is gaining momentum in some areas. Even in Russia, where smoking has traditionally been quite popular, large, specific health warnings on cigarette packaging have been adopted to remind smokers of the health consequences.
For a global gallery of anti-smoking health warnings, click here.