Social media's value to e-tailers

According to Hitwise, online retailers are receiving more traffic from social media this year than last year. Although Hitwise's report indicates that entertainment products top the list of retail categories receiving visits from social media users, apparel is #3.

That's why French Connection has opened an online store within YouTube, so viewers can click and buy without leaving the video site. Take a look at the "Youtique" here. The online store describes itself this way: "Look amazing for any occasion with the world's first personal shopping experience on YouTube, hosted by top stylist Louise Roe. Are you ready to get gorgeous?"

 The e-tailer already has more than 160,000 "like" votes on Facebook and an active Twitter presence, with almost 4,600 followers.

French Connection is also involved with mobile marketing, inviting consumers to get text message updates by subscription.

The bottom line for French Connection is: Social media drives online traffic and sales.