Now that Halloween is over, all the major retailers are getting ready for the all-important yearend selling season with all kinds of holiday campaigns and product ranges online.
- Marks & Spencer, for example, has created a microsite for Christmas shoppers that includes a gift finder, party planner, and 'size detective' (that e-mails gift recipients to check on sizes).
- Tesco has its own Christmas pages, complete with wine by the case and special credit offers to 'spread the cost of Christmas' with 0% interest for 13 months.
- Selfridges has a Christmas site that features gift ideas for him, her and kids, plus decorations, foods and traditional hampers.
- Harrods offers 29 Christmas hampers on its special holiday pages, plus links to the holiday toy catalogue and more.
- Harvey Nichols is also featuring Christmas hampers, 30 that include either Coca-Cola or other brands.
- John Lewis has a set of Christmas Web pages selling seasonal decorations and home goods, gifts (segmented 8 ways by gender/age/family relation) and other holiday offerings.
Later in the month I'll look more closely at holiday marketing by UK retailers. Let the shopping begin!
