Beatbullying.com hosted the Big March today, with more than 700,000 avatars "marching" across the Web site and MTV screen to call attention to the important anti-bullying message.
The "march" started at 8 am and ended at 7 pm with videos and messages available on the Web, Twitter, Facebook and YouTube all day long. This is the start of Anti-Bullying Week and a virtual event is quite a smart marketing approach to getting young people involved in the movement and building awareness of the theme.
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Companion blog to the textbook by Marian Burk Wood includes links to resources for marketing planning
Current edition
Updated list of links
About the Author
- Marian B. Wood
- After holding executive positions in corporate and non-profit marketing with Citibank, JPMorgan Chase, and the National Retail Federation, I became a textbook author at the dawn of the Internet age. Pearson Education publishes my college textbook, 'Essential Guide to Marketing Planning.'
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