Can you guess the top brand?
Yes, it's HSBC, a brand as well known for its social responsibility as it is for its banking. Here are some of its adverts.
During the last 10 years, anyone flying through Heathrow or many of the world's other top airports could not miss the bank's bold red and white logo on jetways and interior ad spaces. This is a particularly high-profile communication campaign that reaches business decision-makers and consumers alike.
HSBC has unified its brand identity in the past decade and sets forth as its brand values:
- Perceptive
- Progressive
- Responsive
- Respectful
- Fair
