Calling all retailers: Smart phones are so popular that retailers are introducing apps to reinforce brand image and, more importantly, help customers browse, comment, compare and buy via mobile.
Here are a few of the many apps offered by UK retailers:
- House of Fraser has a gift finder app to help shoppers select that perfect gift for someone special.
- Argos has an iPhone app (above) to inform users of price cuts, store hours and directions, product reviews and more.
- Debenhams has an app for iPhones, an app for Android mobiles and an app for Nokia mobiles.
- TopShop has its own iPhone app to promote new fashions, provide directions to every TopShop and more.
Econsultancy has an excellent list of ideas for retailers launching or expanding efforts in mobile commerce.
