Today marks the the second anniversary of this blog! I've written more than 200 entries, starting with a look at the evolution of green marketing. Many of my posts are focused on UK marketing, and others look at marketing around the world.
Some posts update cases and examples in my Essential Guide to Marketing Planning, and others analyse the very latest trends in social media marketing, social responsibility marketing, B2B and B2C marketing, and NGO marketing. We never know where marketing will take us next, so thank you for reading and joining me on this journey!
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Companion blog to the textbook by Marian Burk Wood includes links to resources for marketing planning
Current edition
Updated list of links
About the Author
- Marian B. Wood
- After holding executive positions in corporate and non-profit marketing with Citibank, JPMorgan Chase, and the National Retail Federation, I became a textbook author at the dawn of the Internet age. Pearson Education publishes my college textbook, 'Essential Guide to Marketing Planning.'
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Blog Archive
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2011
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April
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- Brands of the century
- Can Made.com shake up the furniture industry?
- Tata's Nano steers toward higher sales
- Coca-Cola celebrates 125 years
- Japan and the Global Supply Chain
- High street shopping at your fingertips
- Looking back at the future of shopping
- Cultural influences on marketing: Teen proms
- Second anniversary of my EGMP blog
- Targeting rural shoppers
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April
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