This blog began three years ago, on 3 April 2009 (with a post about the environment). In the coming months, I'll be blogging about everything from the London Olympics (again) and the Queen's Diamond Jubilee (again) to Tesco (of course) and other high street retailers.
More blog posts about branding are on the way, more about Comic Relief and more about online privacy...mobile marketing...advertising...and much, much more. I'm happy you're along on this journey.
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Companion blog to the textbook by Marian Burk Wood includes links to resources for marketing planning
Current edition
Updated list of links
About the Author
- Marian B. Wood
- After holding executive positions in corporate and non-profit marketing with Citibank, JPMorgan Chase, and the National Retail Federation, I became a textbook author at the dawn of the Internet age. Pearson Education publishes my college textbook, 'Essential Guide to Marketing Planning.'
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