Monday, 2 April 2012

The green side of Unilever

Unilever has set the ambitious goal of doubling sales while slashing its eco-impact by half buy 2020. The European head of Unilever says:
"We will prove to the world that this is the right plan and this is also the right sustainable plan for business."
As the company's illustration shows, product packaging and transportation packaging together account for 73% of its environmental footprint. Shrinking or otherwise changing product packaging--without putting products at risk--will make transportation packaging smaller or lighter or both, which in turn will cut shipping costs and save fuel as well.

Now Unilever is opening the door to firms and entrepreneurs with innovative ideas for revamping its packaging technology and other green projects. A good idea!