Monday, 9 April 2012

Marketing tourism during the Olympics

Holidays at Home - Rupert Grint
For UK tourists who will be going to the London area for this year's summer Olympics, the Holidays at Home Are Great campaign encourages visits throughout Britain and Northern Ireland with 20.12% off meals, lodging and other vacation expenses. And for those who want to escape the London crowds, the campaign encourages travel to many outlying areas (like Bridlington, where Rupert Grint likes to surf).

The Tourism Authority of Thailand is targeting Londoners in particular who want to spend two or three weeks away during the Olympics. More than 500,000 people have watched the authority's YouTube videos. Its Tumblr account posts beautiful photos of 'Amazing Thailand' and engages the audience by inviting them to share their images via Instagram, Facebook or Twitter.