Wednesday 11 April 2012

Marketing the Titanic

One hundred years ago this week, the RMS Titanic (above, leaving Belfast on a sea trial) set sail and then sank. (Test your knowledge--take the BBC's quiz here.)

After hundreds of books, movies and TV shows about the epic tragedy, the century-old event continues to capture the public's imagination and now has become a marketing theme:

James Cameron's Titanic has been released in 3D and is back in cinemas for a limited time.


Belfast's newly-opened Titanic Centre (left) tells the story of the shipyards that built the ocean-liner. The grand opening of this new building drew 30,000 people for a 3D light show. This area is attracting hundreds of thousands of tourists who want to learn the story behind the legend.

The Merseyside Maritime Museum in Liverpool has an exhibition about the Titanic. Because the White Star lines had its head office in Liverpool, the Titanic was registered in that city and has a close connection with it.

The genealogy company Ancestry has a large collection of records about the passengers, calling attention to the people (and to the hobby of genealogy, where Ancestry is a major player). Looking for ancestors? Check it out.