Lost Legends Luxury Chocolatier is a fictional startup created to illustrate a sample marketing plan in my
Essential Guide to Marketing Planning text. To update this marketing plan, consider:
- Products and marketing by competitors such as the Grown Up Chocolate Company, Hotel Chocolat, Thorntons and Paul A Young. See what they're offering, the prices they charge, the markets they serve and the flavours they're introducing.
- The cocoa supply situation, supplier concerns and potential problems that might disrupt delivery of chocolate and other ingredients.
- UK chocolate consumption trends and implications for future demand.
- Social-cultural issues that affect consumption and brand loyalty, such as consumer preference for authenticity.
- Legal issues such as new food labelling requirements to indicate allergens.
- Technological issues such as 3D choco printing.
- Pricing trends and consumer reaction.
