From Comet to Blockbuster, Phones4U and beyond, some UK retailers have run into trouble from a variety of challenges related to changes in the marketing environment, including:
Increasingly, retailers are looking to multichannel marketing as a key to attracting new customers and retaining existing customers who enjoy shopping via tablet or mobile, not just in a high-street store.
- Economic conditions
- New consumer tastes
- New shopper behavior
- Population shifts
- Industry consolidation
- Management issues
- Financial woes
- Technology