BLACK FRIDAY
Black Friday has been a traditional holiday shopping day in the US for decades. In recent years, however, it's been adopted by UK retailers as a new shopping holiday--an opportunity to promote super-bargains and attract crowds of shoppers (measured by footfall and clicks). Is Black Friday about to overtake Boxing Day as a major shopping day?
According to the BBC, Amazon.com originally popularized Black Friday among UK online shoppers. These days, most High Street stores and e-commerce retailers see Black Friday as a day to promote low prices on in-demand merchandise and attract holiday shoppers who want to get started on their lists.
By some estimates, the level of sales on Black Friday 2014 will be double that of 2013.
For John Lewis, Black Friday 2013 was the retailer's busiest online shopping day--more than twice as busy as the previous shopping record!
