Other experts believe that the second Monday in December--so-called Manic Monday or Middle Cyber Monday--will be even busier. Experian's analysis of 2013 data shows that UK buying on the second Monday outpaced buying on the first Monday, and it expects this trend to continue in 2014.
Amazon UK, which touched off the UK Black Friday shopping frenzy in 2010, reports that last Friday was its busiest single day ever, with 5.5 million items purchased. As in the US, Amazon UK has extended its specials for Black Friday Week, including Cyber Monday.
In the US, there is another big shopping day between Black Friday and Cyber Monday. It's Small Business Saturday, a day promoted by American Express and enthusiastically accepted by shoppers who buy from small and local businesses. Will this 'shopping holiday' cross the Atlantic as well and shape consumer behaviour among UK buyers?
