Thursday 30 July 2015

Researching the marketing environment

DEVELOPING YOUR MARKETING PLAN
Every marketing plan begins with a review of the external trends and changes that affect the company, product, customers, buying trends and competition.

To get a headstart on researching the marketing environment, try clicking on the links shown on my Marketing planning links page. Every link is regularly tested and updated as needed--plus new links are added as well.

Links are categorised according to:
  • Preparing for marketing planning
  • Analysing the marketing environment
  • Researching consumer and business demographics
  • Marketing ethics, social responsibility and sustainability
  • Branding issues and ideas
  • Marketing issues and ideas
  • Marketing control and implementation
  • Retailing and channel trends
For a broad overview of the marketing plan, including a free downloadable template, click here.