DEVELOPING YOUR MARKETING PLAN
Every marketing plan begins with a review of the external trends and changes that affect the company, product, customers, buying trends and competition.To get a headstart on researching the marketing environment, try clicking on the links shown on my Marketing planning links page. Every link is regularly tested and updated as needed--plus new links are added as well.
Links are categorised according to:
- Preparing for marketing planning
- Analysing the marketing environment
- Researching consumer and business demographics
- Marketing ethics, social responsibility and sustainability
- Branding issues and ideas
- Marketing issues and ideas
- Marketing control and implementation
- Retailing and channel trends
