Despite reducing prices, Ryanair's revenue and profits are flying high. Lower fuel prices are helping. Also, the airline has been improving some services and putting pricing pressure on rivals. If anyone can spark a price war, it's Ryanair.
Meanwhile, Ryanair chief exec Michael O'Leary dislikes the airfare pricing comparison sites and, in fact, has contacted his competitors to ask them to feature multiple airlines' prices on their individual sites. He says: 'I think it is something the big airlines could and should work together on because I think it makes no sense for third-party price comparison websites out there'.
Ryanair has more than 170,000 Twitter followers and an active YouTube and Instagram account. It also has a busy Facebook page. To celebrate its 30th birthday, Ryanair is running a promotion with the hashtag #30Names30Planes that is attracting social media attention.
