In other words, of the 10 most popular theme parks around the world, only one is not a Disney destination. And to put the attendance numbers into perspective, the #1 theme park (Disney's Magic Kingdom in Florida) drew nearly 20 million visitors on its own.
Also, of the top 10 parks, three are located in Japan. Localising the attractions is a good way to increase appeal and differentiate the park experience. With summer holidays on the way, Universal Studios Japan is marketing its new zombie and 'yokai' monster attractions, based on well-known amine, video game and movie characters.
China is a fast-growing market for theme parks, as well. Hong Kong Disneyland has been open for a decade, and other major attractions are being built throughout the country. A new Hello Kitty park recently celebrated its grand opening. Perhaps the strangest theme-park attraction anywhere is in the Window of the World theme park: A 'death simulator' where visitors climb into a coffin, are 'cremated' and then reborn--an interesting application of consumer behaviour research.
