Friday, 28 May 2010

New Essential Guide to Marketing Planning

The new edition of Essential Guide to Marketing Planning will be published on June 8.

Amazon has a preview of the book and an author page showing more of my marketing textbooks.

What's new?

- Organising model of the planning process. A diagram at the start of each chapter shows your progress through the seven stages of the marketing planning process.

- Coverage of the latest developments in marketing, including social media sites such as Twitter and Facebook, mobile marketing, greenwashing and marketing metrics.

- Examples within the chapters are longer to show how manufacturers, retailers, service firms and other organisations apply the principles of marketing planning to achieve objectives.

- Case studies from well-known companies including Net-a-Porter, Cadbury and Adidas help you understand key elements of the planning process.

- 17 checklists guide you through the essential aspects of creating a marketing plan.

Please look for this new edition at your local book shop or online, and let me know what you think. Thank you!