Did you see the John Lewis "Always a Woman" advert during Britain’s Got Talent? If not, take 91 seconds and click here for the advert and a bit of commentary from The Times. You can also read a Guardian review here and a Daily Mail comment here.
Advertising has the power to make us smile, possibly annoy us, inform us, encourage us to buy, sometimes get us to think. This advert was a memorable sentimental journey through one woman's life, linked to the John Lewis brand. It packed a lot into 91 seconds.
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Companion blog to the textbook by Marian Burk Wood includes links to resources for marketing planning
Current edition
Updated list of links
About the Author
- Marian B. Wood
- After holding executive positions in corporate and non-profit marketing with Citibank, JPMorgan Chase, and the National Retail Federation, I became a textbook author at the dawn of the Internet age. Pearson Education publishes my college textbook, 'Essential Guide to Marketing Planning.'
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