The trendy Topshop is about to open a luxe new London store in Knightsbridge. Like Topshop's spacious New York store, which opened last year, the new Knightsbridge store will have an open and contemporary atmosphere. Along with the latest fashions, Topshop will serve up personal service, including a concierge to help shoppers with cabs and offer restaurant ideas.Fun is as much a part of Topshop's appeal as fashion. The retailer is known for its dance parties, roller-skating events and other activities that add excitement and bring customers back again and again.
Now Topshop has launched its first cosmetics range, expanding its label and its profit potential. What is Topshop's next marketing move?
