Yes. In Japan, Nestle caters to the craze for seasonal and limited edition flavors by releasing some unusual chocolate-bar combinations. Shown above are the soy sauce version and, below it, the corn version.
Distribution is limited, meaning that all bars are not available in all stores. Some of the bars are marketed as limited edition tributes to a national holiday or an athletic competition.
Nestle hopes that consumers will buy the range as gifts or souvenirs, not just for a quick sweet snack. Shoppers never know exactly which Kit Kats they'll find at the local store, so this strategy adds to the "treasure hunt" experience and encourages buyers to try the latest when they see it.
